Fiverr SEO Skill Test All Questions And Answer (2023)

Every Month Will be Updated

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What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?

Spreading
Dilating
RSD (real time synonym detection)
Stemming
Branching

Which of the following statements about the Google Sitemap are correct:

Repeated submission of the Sitemap to Google could be penalized
It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format

Which of the following statements is correct with regard to the description meta tag?

It should be about 50 characters in length
The description should not contain the keywords
If the meta tag is not included, the search engine will use the meta keywords for information
Google uses the meta description to generate the search engine results pages

Which of the following factors have an impact on the Google PageRank?

The total number of inbound links to a page of a website
The subject matter of the site providing the inbound link to a page of a web site.
The text used to describe the inbound link to a page of a web site
The number of outbound links on a page that contains the inbound link to a page of a website

Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?

Clustering
Normalizing
Sifting
Combing

Which of the following statements about FFA pages are true?

They are great beneficial to SEO
They are also called link farms
They are paid listings
They contain numerous inbound links

If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?

Cloaking is a controversial SEO technique. What does it involve?

Increasing the keyword density on the web pages
Offering a different set of web pages to the search engines
Hiding the keyword within the web page
Creating multiple pages and hiding them from the website visitors

__________ uses crawls and directories to generate relevant results

Crawler-based Search Engines
Human-Powered Directories
Hybrid Search Engines
Meta Search Engines

Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?

Waves
Flux
Shuffling
Swaying

Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?

Barrier words
Non-indexable words
Slow words
Stop words

What is keyword density?

The number of times the keyword is used/ (DIVIDED BY) the total word count on page – (MINUS) total words in HTML on the page
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
The number of times the keyword is used in the page description
The number of times the keyword is used in the page title
The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page

Which of the following statements about Search Engine Optimization Techniques are correct:

Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

Which of the following activities could be looked down upon by Google as per their quality guidelines?

Using automated website submission software
Loading pages with irrelevant links
Intentionally adding keywords to the TITLE tags and ALT attributes
Registering misspellings of well-known websites

Which of the following statements regarding website content are correct?

If you have two version of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
Syndicating your content could lead to Google viewing the material as duplicate
Placeholders for pages which do not have content are never viewed as duplicate content by Google

Which of the following is an ethical SEO Technique?

Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it.
Filling your page with keywords, whether relevant to the page content or not.
Creating a page which serves a different content to the search engine bots and different to human users
None of the above

Google gives priority to themed inbound links

True
False

A Hallway Page is used to:

Attract visitors from the search engine straight onto the Hallway Page
Organize the Doorway Pages
Help people navigate to Doorway Pages
Enable search engine bots to index the Doorway Pages

Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?

Yahoo Search Term Suggestion Tool

Alexa
Google Traffic Estimator
Google Trends
WordTracker

What does the 302 server response code signify?

It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
What you requested is just too big to process

While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

By letting you know the percentage of users who entered the website and then went on to visit additional pages
By letting you know the percentage of users who entered the website and then left without viewing any other page
By letting you know the percentage of users who decided to go back to the source from where they found your website
By letting you know the percentage of users who left your website within 10 minutes of viewing the first page

What is the function of “indexes” part of the Google search engine?

It helps to retrieve web pages from the world wide web
It helps to gather information from other search engines
It helps to sort the documents that Google has retrieved
It helps to generate meaningful results based upon the user’s search term

The following robots meta tag directs the search engine bots:

Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page

A sitemap provides a list of internal links to user accessible pages on a website

True
False

Which of the following can be termed as good keyword selection and placement strategies?

Targeting synonym of the main keyword
Targeting the highest search keywords only
Copying competitor keywords
Optimizing five or more keywords per page

If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?

It will open up the Google help pages applicable to www.expertrating .com
It will find pages about help within www.expertrating .com
It will only find pages titles about help within www.expertrating .com
It will directs you to the request page for re-indexing of www.expertrating .com

Which of the following does Google uses to display characters of a web page’s Title Tag?

Pixel Width
Title Tag Character count
None of the above

Which of the following statements about Google’s technical and quality guidelines are true?

It is advantageous if your web server supports the If-Modified Since HTTP header
If using dynamic pages, it helps to keep the parameters short and the number of them few
Avoid using robot.txt to prevent crawling of search results pages or other auto-generated pages , even if they don’t add much value for users coming from search engines
Submitting new pages for your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing

Which of the following factors does Google take into account while accessing whether or not a website is an authority website?

The frequency with which the content of the website is updated
The number of web pages containing relevant information on the main theme of the website
The number of in-bound natural links related to the website’s theme (or keywords)
None of the above

Which of the following facts about Alexa are correct?

Alexa provides free data on relative websites visitor traffic
Alexa and Quantcast provide information on visitor household incomes
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar

What is the term for Optimization strategies that are in unknown area of reputability/validity?

Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques

The Yahoo Directory listing is a free service for commercial sites.

True
False

While grading your website, Google gives credit to outbound links pointing to authority websites?

True
False

Which of the following website design guidelines have been recommended by Google?

Having a clear hierarchy and text lines
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
Keeping the links on a given page to a reasonable number (fewer than 100)
Use less than 30 images or graphics per page

What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

It will allow Google to crawl any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
None of the above

Which of the following actions could get you banned by Google?

Hiding text on the webpage
Stuffing keywords on the webpage
Linking to sites banned by Google
None of the above

Which of the following statement about RSS is correct?

It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a Microsoft technology

What will happen if you type the words ‘Certification –Networking’ in the Google search box?

Google will find the web pages about Certification and also containing the word ‘Networking’
Google will find all the web pages containing the words “Certification” and “Networking”
Google will find all the web pages in which the words “Certification” and “Networking” appear together
Google will find the web pages about Certification that do not contain the word Networking

How are sites maps important for the search engine optimization process?

Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
Site maps help the search engine spider pick up more pages from the website
None of the above

Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

Coating
Foisting
Slighting
Cloaking

The Google My Business is a free service for commercial businesses.
True
False

Link building offers all of these advantages except________.
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically

Which of the following statements is NOT true?
Duplicate content affects SEO rankings
Page titles are the most important on-page element after content
The quality of the images uploaded on the website affects the SEO rankings
The website domain has no effect on the SEO rankings

What do you use to search for exact phrases in Google?

Hyphen (-)
Asterisk (*)
Quotation Marks (")
Exclamation Point (!)

A 500 is an internal server error.
True
False
Which of the following actions carry a Google penalty?
Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above
When considering HTTP vs. HTTPS pages on a site, it's good to have a mix of both.
True
False

Which of these are tools used in the auditing process?
Google Search Console
Screaming Frog
Moz
All of the above

Which of the following statements about RSS is/are correct?
It is a form of XML.
It stands for Really Simple Syndication.
Its main goal is to display static information.
All of the above.

Which of the following are requirements in a robots.txt file?
Disallow: [URL string not to be crawled]
Allow: [URL string to be crawled]
Sitemap: [sitemap URL]
User-agent: [user-agent name]

Which of the following is a white hat SEO technique?
Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
Filling your pages with keywords, whether relevant to the page content or not.
Adding keyword-rich meta titles.
None of the above.

What is the most common fix for duplicate content?
Redirects
Migrating CMS platforms
Canonicals
There is no fix

Where are you able to submit a sitemap to Google for indexing purposes?
Google Search Console
Moz
HTML
Directly in search results

Which of the following are important components of technical SEO?
CPC
CRM
Usability
User testing

An HTML sitemap provides a list of internal links on a website accessible to users.
True
False

The best way to track performance for technical SEO is metadata.
True
False

Which of the following does Google use to display the characters of a page's meta title?
Pixel width
Meta title character count
None of the above
Where does the "mobile friendliness" test live?
Google
Moz
Screaming Frog
SEMRush

What type of sitemap is the most important for SEO?
Mobile
XML
HTML
Image
What happens during Google’s indexation process?
Webpage data is saved in Google’s database for easy retrieval and ranking.
Information is gathered from other search engines.
Documents that Google has received are sorted .
Meaningful results are generated based upon the user's search term.

While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?
Shows the percentage of users who entered the website and then went on to visit additional pages.
Shows the percentage of users who entered the website and then left without viewing any other page.
Shows the percentage of users who left your website within ten seconds of viewing the first page.
Shows the percentage of users who decided to go back to the source from which they found your site.

Which of the following statements is correct with regard to the images on a page?
Images cannot be crawled by the search engines
Important keywords related to the image should also be placed in the ALT text
Image maps should be used while including the images
Images should always be kept close to the top of a webpage
Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

Yahoo Search Term Suggestion Tool
Google Traffic Estimator
Google Trends
WordTracker
Alexa

Which of the following activities could be looked down upon by Google per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of well-known websites
All of the above

What is Keyword Density?
The total percentage of times a keyword appears on a web page compared to the total number of words on the page
The total number of keywords appear on the title of the content uploaded on the webpage
The name for the main word or phrase to be mentioned on a content
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

What is usually the most impactful landing page for an inbound link to link to on a site?
The sitemap
The contact page
The home page
The page you’d like to improve rankings for

Which black hat SEO technique detects the search engine bot and "feeds" it with a different HTML code than the HTML actually served to users?

Coating
Foisting
Slighting
Cloaking

The following robots.txt meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">

Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page

All major search engines are case sensitive.

True
False

What does the 302 server response code signify?

The page has been permanently removed
The method a visitor is using to access the file is not allowed
The page has temporarily moved
The request is too big to process

If a website sells links, what actions does Google recommend to avoid being penalized?

The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
Only Paid text links to nonprofit websites should be accepted
Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

What is Anchor Text?

It is the main body of text on a particular web page.
It is the text within the left or top panel of a web page.
It is the visible text that is hyperlinked to another page.
It is the most prominent text on the page that the search engines use to assign a title to the page.

Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

The frequency with which the content of the website is updated.
The number of pages containing information relevant to the site’s purpose.
The number of in-bound natural links related to the site’s theme or keywords.
All of the above.

Which of the following statements regarding website content is correct?

If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Placeholders for pages which do not have content are never viewed as duplicate content by Google
None of the above

How are sitemaps important for the search engine optimization process?

Sitemaps help the search engine editorial staff manually review a website.
The Googlebot looks for the keyword or title "Site Map" on the homepage of a website and gives credit to the websites having sitemaps.
Sitemaps help the Googlebot see the full scope of pages on a from the website.
None of the above.

Cloaking is a black hat SEO technique that involves:

Increasing the keyword density on the web pages
Hiding the keywords within the webpage
Offering a different set of web pages to the search engines
Creating multiple pages and hiding them from the website visitors

Which of the following statements about search engine optimization techniques is/are correct?

Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
All of the above

What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques

Which of the following statements about Google Sitemap is/ are correct?

Repeated submission of the Sitemap to Google could be penalized
You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
All of the above

Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

True
False

What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

Trafficjacking
Hijacking
Blackjacking
Pagejacking

Are RSS/Atom feeds returned in Google's search results?

Which of the following website design guidelines has been recommended by Google?

Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
All of the above

If you enter the query '” help site:www.reddit.com” into Google’s search bar, what results will appear?

The FAQ page for www.reddit.com
Google’s FAQ page
Pages about “help” within www.reddit.com
The request page for re-indexing of www.reddit.com

The process of acquiring links from other websites to your own is known as:

Link sharing
Link building
Content marketing
Hyperlinks

What authorizes payments for e-businesses and online retailers?

Payment gateway
Authorization code
Merchant account
None of the above

What is usually the most impactful landing page for an inbound links to link to on a site?

The sitemap
The contact page
The homepage
The page you'd like to improve rankings for

Which of the following correctly describes what are considered to be “Doorway pages”?

Pages with a permanent redirect(301) to an external page with relevant content.
Pages especially designed to link partner sites.
Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
None of these.

What would be the impact of meta keywords on Google’s ranking algorithm?

Meta keywords are not used by Google.
Multiple meta keywords may bring better results in SERP.
Google encourages the use of a single meta keyword for each page.

Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?

If-Modified-Since
Last-Modified
ETag
Server

The process of acquiring links from other websites to your own is known as:

Link sharing
Link building
Content marketing
Hyperlinks

Which of the following statements about RSS is/are correct?

RSS a form of XML.
Its main goal is to display static information.
All of the above.

All major search engines are case-sensitive.

True
False

Where are you able to submit a sitemap to Google for indexing purposes?

Google Search Console
Moz
HTML
Directly in search results

Which of the following is not a valid method for verifying site ownership on Google?

HTML file verification
Meta tag verification
Google Analytics code verification
None of these.

Which of the following are important components of technical SEO?

CPC
CRM
Usability
User testing

What is usually the most impactful landing page for an inbound link to link to on a site?

The sitemap
The contact pages
The homepage
The page you’d like to improve rankings for

Are RSS/Atom feeds returned in Google’s search results?

Which of the following are requirements in a robots.txt file?

Disallow: [URL string not to be crawled]
Allow URL: [string to be crawled]
Sitemap: [sitemap-URL]
‘User-agent: [user-agent name]

When considering HTTP vs. HTTPS pages on a site. it’s good to have a mix of both.

True
False

What is anchor text?

the man body of text on a particular web page.
The text within the left or top panei of a web page.
The visible text hyperlinking to another page.
The most prominent text on a page that search engines use to assign a title to the page.

Implementing 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

True
False

Which of the following does Google use to display the characters of a page’s meta title?

Pixel width
Meta title character count
None of the above

What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques

Which of the following statements about search engine optimization techniques is/are correct?

Making a keyword bold does not influence the way that the search engine looks at the keyword.
Websites with deep linking are considered favorable to search engines.
Search engine robots follow the first link they find to any particular page and do not follow additional links to some Page
All of the above.

What is the most common fix for duplicate content?

Redirects
Migrating CMS platforms
Canonicals
There is no fix

What do you use to search for exact phrases in Google?

Hyphen (-)
Asterisk (*)
Quotation Marks (”)
Exclamation Point (!)

Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

The frequency with which the content of the website is updated.
The number of pages containing information relevant to the site’s purpose.
The number of inbound natural links related to the site’s theme or keywords.
All of the above.

Which of the following website design guidelines has been recommended by Google?

Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the sitemap is larger than 100 links, you should break the sitemap into separate pages
All of the above

Where does the ‘mobile-friendliness’ test live?

Google
Moz
Screaming Frog
SEMRush

A 500 is an internal server error.

True
False

If a website sells links, what actions does Google recommend to avoid being penalized?

The text of the paid links should state the words “paid text link” tor Google to identify it as a paid link
Only paid text links to nonprofit websites are accepted
Paid links should be disclosed through the “rel=nofollow’ attribute in the hyperlink
Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

Google My Business is a free service for commercial businesses.

True
False

What does the 302-server response code signify?

the page has been permanently removed
the method a visitor is using to access the file is not allowed
The page has temporarily moved
the request is too big to process

Which of the following statements about Google Sitemap is/ are correct?

Repeated submission of the sitemap to Google could be penalized.
You cannot create and submit specialized Sitemaps to google for video and mobile content.
The sitemap acceptable to Google follows an XML format
All of the above.

Which of the following statements is correct with regard to the images on a page?

Images cannot be crawled by the search engines.
Important keywords relevant to the image should also be placed in the alt text
Images should always be kept close to the top of a webpage.
Image maps should be used while including the images.

What type of sitemap is the most important for SEO?

Mobile
XML
HTML
Image

Cloaking is a black hat SEO technique that involves:

increasing pages’ keyword density.
hiding the keywords within a page.
Offering a different set of pages to search engines.
Creating multiple pages and hiding them from the website visitors.

If you enter the query “help site:www.reddit.com” into Google’s search bar, what results will appear?

the FAQ page for www.reddit. com
Google’s FAQ page
Pages about “help” within www.reddit.com
the request page for re-indexing of www.redditcom

Which of the following statements is NOT true?

Duplicate content affects SEO rankings.
Page titles are the most important on-page element after content.
The quality of the images uploaded on the website affects the SEO rankings.
The website domain has no effect on the SEO rankings.

Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

Yahoo Search Term Suggestion Tool

Alexa
Google Traffic Estimator
Google Trends
word tracker

What authorizes payments for e-businesses and online retailers?

Payment gateway
authorization code
Merchant account

An HTML sitemap provides a list of internal links on a website accessible to users.

True
False

Which of these are tools used in the auditing process?

Google Search Console
Screaming Frog
Moz
All of the above

Which of the following rich snippet formats are supported by Google? Select all that apply.

Microdata
Microformats
Data Highlighter
RDFa

Which of the following is a white hat SEO technique?

Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
Filling your pages with keywords, whether relevant to the page content or not.
Adding keyword-rich meta titles.
None of the above.

What is the illegal act in which a page is copied by unauthorized parties to filter traffic off to another site?

Traffic jacking
Hijacking
Blackjacking
Pagejacking

Link building offers all these advantages except ______

Improving search engine ranking and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically

What happens during Google’s indexing process?

Webpage data is saved in Google’s database for easy retriable and ranking
Information is gathered from other search engines
Documents that google has received are sorted
Meaningful results are generated based upon the user’s search term

The following robots.txt meta tag directs the search engine bots:

<META NAME -“robots” CONTENT-“noindex.nofollow->

Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the first link in the page Not to index the page but to follow the links in the page

Which of the following activities could be looked down upon by google per their quality guidelines?

Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of the well-known websites.
All of the above

How are sitemaps important for the search engine optimization process

Sitemaps help the search engine editorial staff manually review a website
The google bot looks for the keyword or title ‘’sitemap” on the homepage of a website and gives credit to the websites having sitemaps.
Sitemap helps the google bot see the full scope of pages on a from the website
None of the above.

What is keyword density?

The total percentage of times a keyword appears on a web page compared to the total number of words on the page.
The total number of keywords that appear in the meta title.
The name for the main word or phrase with the body content.
The number of times a keyword is used multiplied by the total word count on the page.

Which of the following statements regarding website content is correct?

you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page.
Placeholders for pages that do not have content are never viewed as duplicate content by Google
None of the above

The best way to track performance for technical SEO is metadata.

True
False

Which of the following factors carry a Google penalty?

Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farm and paid links to create a network of inbound links to your site
All of the above

While optimizing your website it is important to generate the right type of traffic. How does the bounce rate help inform this?

Show the percentage of users who entered the website and then went on to visit additional pages
Show the percentage of users who entered the website and then left without viewing any other page
Show the percentage of users who decided to go back to the source from which they found your site
Show the percentage of users who left your website within ten seconds of viewing the first page

Which of these activities is not recommended when it comes to acquiring backlinks for your website?

Publish guest articles on fashion blogs
Promote your website by taking part in fashion forums online
Purchase 1000 links from a website

Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

keyword stuffing
keyword density
keyword research

What does SERP stand for?

Search Entry Rating Procedure
Search Engine Result Page
Standard Enlisting Rank Protocol

A friendly URL is:

The URL with cryptic text ad a lot of numbers
Short, with recognizable text
Short, with recognizable text and relevant keywords

What is the number used to signify an URL redirect?

404
301
401

What is the format for sitemaps recommended the most by the search engine and SEOS? a.txt file

RSS
XML (Extensible Markup Language)

Indexing of websites on the internet for the use of search engines is done by ______ a.Algorithms

Spiders
Quality Raters

What does SEM stand for?

Self Employed Marketers
Standard Elimination
Search Engine Marketing

What term best denotes the content of a website that spiders can understand and index easily?

readable content
quality content
indexable content

What is the approximate length of a title tag will be considered by most search engines?

120 characters
40 characters
65 characters

Keyword research helps you:

Determine the keyword density on your website
Explore the competitiveness of the keywords and the estimated amount of traffic for those keywords
Find out how to use keywords in the content

Which of these are not phases in the keyword in the keyword research?

identifying keywords and exploring their competitiveness
using the keyword research tool to get keyword ideas and removing the generic keywords
using the keyword research tool to discover broken links and error pages

There is no a possible reason why spiders might not be able to crawl some pages in the link structure of a website

the title tag is too short
pages built in Frames or I-frames
search forms

If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?

Leverage branding
White hat SEO
Black hat SEO

What does RSS stand for?

Rich Site Summary or Really Simple Syndication

Google is more inclined towards keywords found:

in the middle of title tags
at the ending of title tags
in the beginning of title bags

Which type of link carries the most value or preference for a webmaster or SEO?

Manual outreach link
Natural editorial links
Self Promotional links

When planning a link-building strategy, which of the following cannot be thought of as assets?

data
money
contents

If someone wants to get more deep-linking for the website, what type of links are they asking for?

Links that are gotten from influential websites
Links that point to particular pages well inside their site structure
Links that point to the brand information of your website

Followerwonk is a tool that allows you to_______:

search internet data for other websites like yours
follow competitor’s keyword searches
search the bios of Twitter users

What does search engine saturation mean?

the amount of websites competing for a particular keyword
the limit of a search engine’s indexing capacity
the number of pages of a website indexed by a search engine

What does anchor text mean?

The largest body of text on a page
the visible text which is hyperlinked to another page
the prominent part of the title tag

The first Panda update (also known as “farmer”) targeted which type of websites in specific?

Social media pages
Blogs about SEO techniques
Content farms/Link farms

What is Ego-Bai link building?

building content that boosts the self-esteem of users
inserting popular celebrity keywords into title tags
using content that flatter or interests the webmaster you are looking to get links from

What is the highest Google page rank a web page can have?

10
1000
100

How do sitemaps help a website with search engines?

Google and Yahoo! Give higher rankings to websites with better sitemaps
they help users understand a website better
search engine spiders can reach more pages on a website because of sitemaps

Domain authority is a metric maintained by?

Google
Moz
Bing

Which of these is not a metric used in link building?

domain authority
number of links
number of advertisements

The Meta Robots tag should be placed in which part of an HTML file?

the head area
the main body
the footer r bottom of the page

The Nofollow attribute:

doe not count as a vote of approval but passes on link juice
does not pass on link juice but counts as a vote of approval
does not pass on link juice and does not count as a vote of approval

The reason why you should avoid hosting free articles or content that is common on the web?

because you will not gain new traffic
because you could be penalized by Google for duplicate content
because they might be controversial

What is the difference between page authority and domain authority?

one is maintained by Google and the other by Yahoo!
one is maintained by Google and the other by Moz
Both are maintained by Moz, one ranks a page and the other ranks the whole domain

What order represents the structure of leveraging branding?

Brand Name? Primary Keyword?Secondary Keyword

Primary Keyword?Brand Name? Secondary Keyword

Primary Keyword? Secondary Keyword?Brand Name

What does the “no archive” tag instruct a spider?

it tells not to index a certain page
it instructs a spider not a save a cached copy
it instructs a spider not to follow a certain page

What is the best practice for using java keeping search engines in mind?

Spiders cannot read java so it should not be used
Java can use but t is best to accompany it with relevant HTML text
Java content is preferred by Google

Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include:

Optimization of images, keyword density, and friendly URLs,
Optimization of images, reducing server response time, browser cashing, and avoiding redirects
Optimization of images, optimization of videos and monitoring statistics

Google prefers lengthy content over content that contains approximately______

1500 words
3000 words
500 words

Should responsive design be favored over websites with separate versions for mobiles and computers?

it does not make a difference
no. Separate versions are better
Google prefers websites with responsive design

Which of the following actions carry a Google penalty?

Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above

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